A NEW SIA LOGO FOR A RENEWAL29 June2021
With more than 30 years of experience, SIA exports more than 70% of its production.
Over the years, we have succeeded in positioning ourselves at the forefront as an international shock absorber manufacturer and OEM supplier, delivering a high quality product to the world's largest car manufacturers as well as to many spare parts OEMs and market leaders.
Thanks to advanced manufacturing facilities, SIA has a production capacity of over one million shock absorbers. The various manufacturing processes (welding, surface treatment, machining and assembly) are subject to in-depth control allowing us to offer products of irreproachable and proven quality.
The SIA intends to demonstrate its desire to innovate and to enter new markets with the sole slogan: SIA powerful comeback 2025
SIA is currently experiencing a renewal which is determined by a refresh of its logo and its brand identity guidelines which is the representation of the SIA's desire to innovate in a sector in total upheaval with an acceleration of services and innovations. The SIA wants to position itself the automotive aftermarket as a Leader of the suspension in North Africa and become a successful company recognized for the quality of its products and services in the Mediterranean ”
To achieve this, SIA will constantly improve its value proposition, particularly for its aftermarket customers by:
- Greater coverage of the light and heavy vehicles range
- Better marketing support, product expertise and training provided to customers
- Availability of spare parts and better logistics service thanks to its new store
- More digitalized services such as the upcoming implementation of an online ordering portal, an electronic catalog for better identification of spare parts by professionals and complete data on TecDoc
- A complementary range of mounting kit and springs Additional customization services will also be offered to private label customers on request.